The ACCELERAID Platform
Trigger & Campaign
Automation
Real-time triggers from transaction signals. Automated campaign execution across every channel — governed, personalised and compliance-ready.
Key Capabilities
Trigger & Campaign Automation
Capability 1
Real-Time Event Triggers
Every transaction signal becomes an actionable trigger — salary increase, card application started, first spend, inactivity. React in real time, not in the next batch run.
Transaction-based triggers (salary, spend, inactivity)
Life-event detection from payment patterns
Configurable trigger rules per segment and product
Capability 2
Campaign Performance & Analytics
Complete full-funnel visibility — from trigger to revenue generated. Every journey step measurable, conversion uplift optimisable in real time — across Card Activation, Loyalty, Cross-Sell and Winback.
Step-level conversion tracking per campaign
A/B test results across channels and content variants
Revenue attribution per lifecycle stage
Capability 3
All-in-One Campaign Execution
One platform for campaigns, messaging and compliance — no separate tools, no manual handoffs. Personalised at enterprise scale, GDPR-compliant from the start and fully traceable.
Campaigns, messaging and analytics in one platform
Built-in GDPR consent checks and frequency capping
Personalisation for campaigns reaching six-figure customer volumes
Trigger catalogue
Which signals trigger a campaign.
Pre-configured triggers for banks and card issuers, adjustable per segment and product.
Transactions
→
First card payment after issuance
→
Salary payment detected
→
First use abroad
Inactivity
→
30 days without spend
→
Declining transaction volume
→
App not opened for weeks
Life events
→
Relocation, detected from payment patterns
→
New employer
→
First rent payment
Product & contract
→
Card issued, not yet activated
→
Fixed deposit maturing
→
Contract expiring
Service & channel
→
Application abandoned
→
Service request closed
→
Response to an earlier campaign
Process
How a trigger works.
From signal to measured impact, in real time or in batch.
01
Signal detected
An event from transaction, app or CRM data meets a trigger rule.
02
Check the rules
Consent per purpose, contact frequency, quiet hours and product eligibility are checked before every action.
03
Content & channel
Prediction scores and your rules choose the offer, content and channel. The algorithm autopilot optimises for the best content variant.
04
Deliver
Email, SMS, push, in-app, branch, call centre or voice AI – directly or via your marketing automation.
05
Measure the impact
Conversion per stage, A/B tests and comparison with a control group, through to revenue attribution.
Control
Automated, but by your rules.
Every action goes through the same checks and stays traceable.
Consent before every delivery
Consent per purpose and channel is checked, opt-outs take effect immediately.
Contact frequency capped
Frequency capping (from the Business package) and quiet hours per customer and channel prevent over-contacting.
Approval by your team
Your business team defines and approves trigger rules, content and audiences.
Audit-proof logging
Every communication sent is logged with time, rule and channel.
For each campaign you can set the campaign goal, output channel and blocking criteria. Simulation, frequency capping and the algorithm autopilot are included from the Business package.
Which journeys pay off for your portfolio, from onboarding to winback, is covered by Customer Lifecycle & Value Management.
Read on
