FSI Technology · Data Quality
Turning unstructured transaction data
into actionable marketing material
ACCELERAID automatically cleans, consolidates and enriches FSI transaction data — transforming raw MCC codes into usable marketing categories, ML scores and campaign triggers.
1,000+
MCC merchant codes consolidated automatically
50
Usable marketing categories (from 1,000+)
+30.3%
Uplift vs. control group (live pilot)
ACCELERAID Payment Acceleraitor — from 1,000+ MCC codes to 50 usable marketing categories, ML scoring, enrichment & analytics
What It Does
Five data quality capabilities
From raw MCC chaos to ML-scored, campaign-ready customer segments — automated, in production, at scale.
MCC Consolidation
1,000+ merchant category codes transformed into 50 usable marketing categories. All spelling variants (e.g. all Amazon variants) automatically unified into one canonical name.
Anomaly Detection
ML models detect unusual patterns in transaction volumes, merchant distributions and customer behaviour. Automatic flagging, scoring and optional campaign triggering.
ML Model Training on Your Data
Churn score from transaction volume change. Revolving likelihood. Activity change score (absolute & relative). Campaign trigger when score reaches threshold.
Data Enrichment
New parameters automatically derived: travel patterns (exotic currencies, flight merchants), mobility segments (local vs. commuter), spending categories per segment.
Revenue Reporting
Specialised reports show directly how a campaign impacts customer revenue. Transaction-level attribution integrated into campaign success reports.
Live Pilot Result
From transaction signal to campaign result — automatically.
Campaign uplift vs. control group
Transaction volume drops → ML score automatically triggers campaign → 175,000 customers contacted → +30.3% increase vs. control group.
Volume drop detected
→
ML score triggers
→
175,000 customers
→
+30.3% uplift
66%
of customers become active without campaign
86%
become active with campaign
175k
customers contacted automatically
Why It Matters
The opportunity most banks are missing
The data already exists. The gap is between what banks hold and what they systematically use.
Most CRMs can’t do this
CRM systems store names and contract data. They cannot process transaction signals in real time and derive ML scores from volume changes. ACCELERAID does this natively — in production, at scale.
The data is already there
Card issuers and banks already have billions of transaction signals. ACCELERAID makes them usable for personalisation.
Blog
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See what ACCELERAID does with your transaction data.
Bring your MCC data, your transaction history, your campaign results — and we’ll show you exactly what ACCELERAID can extract, enrich and activate.