Acceleraid now lets “non-techies” put artificial intelligence to work for them

• With Acceleraid's new Machine Learning Center, neural networks can be configured in seven clicks for the first time

• Users without technical knowledge can now apply neural networks and machine learning algorithms independently in marketing and sales

• Sales and marketing professionals benefit in particular from everyday use cases of artificial intelligence

Download press release The software-as-a-service provider Acceleraid has launched a new AI and Machine Learning Center. For the first time, users without prior knowledge can configure neural networks or machine learning algorithms with a few clicks and use them for target group segmentation, personalization, and optimization of marketing and sales processes.

Depending on the area of application, various machine learning algorithms can be selected directly with one click: from simple scoring and clustering to Contextual Bayesian Bandit and neural networks. The different approaches independently detect patterns and optimize and automate sales processes. In doing so, they learn from customer behavior and deliver personalized offers.

The optimal use of AI and machine learning is always based on the interplay of various parameters. For each area of application, the data and the machine learning algorithms or neural networks must be perfectly matched to each other and to the respective problem. Configuration normally requires experienced specialists such as data scientists and programmers.

With its new Machine Learning Center, Acceleraid's developers deliver an autopilot. With a few clicks, neural networks, for example, can be adapted to different problems. No technical prior knowledge is required for this. Users can independently configure, train, supervise, and evaluate neural networks and thereby optimize their digital sales processes.

“The potential of AI in marketing and sales is practically unlimited. But only when used correctly does it save time and money and help generate revenue and deals,” says Acceleraid CEO and founder Michael Altendorf. “We are now bringing our technology exactly to where it is actually used: into the offices of the sales and marketing managers, who use our solution to optimize their activities independently and thereby significantly increase their companies' deals and revenue.”

The innovative solution enables quick results and optimization from day one. The Acceleraid AI and Machine Learning Center is set up so that algorithms can be trained and deployed even faster via autopilot. However, it still offers the option of configuring all elements manually as usual.

About Acceleraid

Acceleraid GmbH is an expert in the digitalization of sales and customer processes in the B2B and B2C sector. The company was founded in 2009 in Mannheim by former SAP managers from the banking and financial services sector. The company's core competence is the use of artificial intelligence for predictive analytics and personalization of sales processes. A high degree of prefabrication and the use of agile methods in project management and in collaboration with
customers enable a quick go-live of projects and ensure short-term returns on investment on the customer side.

Press contact:

BCC for Acceleraid
Moritz Schenk
T: +49 (0)69 9002888-27
M: +49(0)175 2577923
E: adtelligence@bcc-ffm.de