Personalization Series No. 1: Geotargeting Personalization

In our ongoing series on personalization techniques for increasing conversions, today we would like to present a powerful method that is ideal, for example, when a service is offered across different locations / branches: geo-personalization. With this strategy, we use our personalization engine to adapt a customer's website or landing page so that it takes the user's location into account and delivers relevant information in real time.

What is geotargeting personalization?

With geotargeting personalization, the user's location is determined using a postal code query or IP targeting, and the information relevant to that location is then displayed.

Geo-personalization examples

Which elements do we personalize?

Based on this location, we adapt various elements of the page to provide a tailored experience:

• Hero image optimization: The hero image shows either the user's city or the nearest city

• Interactive map: An interactive map allows the user to change their location and receive the corresponding information.

• Advisor contact details: The contact details of the relevant advisor at the relevant location are displayed, together with a picture of the advisor, to establish a personal connection.

• Selection of additional offers: From a selection of additional offers, those that are best suited to the user are displayed.

Geo-personalization personalization elements

Success story “home financing” results:

In our case study of a home financing customer, we successfully implemented this geotargeting personalization and achieved impressive results:

• 65,000 additional appointment bookings

• 20% more appointment bookings

• 30% faster appointment bookings

These figures clearly show how effective a personalized approach based on location can be.

As experts in personalization, we can use our AI-powered personalization solution to optimize the customer experience for every industry and target audience. We have extensive experience integrating our solutions into all common CMS systems and can make changes to your pages quickly and efficiently.

Our software analyzes in just 200 milliseconds what the page needs to look like for each target audience in order to deliver an optimal experience. Contact us for an optimization analysis and a tailored offer to address your needs and target audiences. We would be happy to help you increase your conversion rates and exploit the full potential of your website.

With our geotargeting personalization, you can ensure that your users always receive the most relevant information – at exactly the right time and in the right place.