Turn messy transaction data
into marketing gold.
Acceleraid automatically cleans, consolidates and enriches FSI transaction data — transforming raw MCC codes into usable marketing categories, ML scores and campaign triggers.
ACCELERAID Payment Card Accelerator — from 1,000+ MCC codes to 50 usable marketing categories, ML scoring, enrichment & analytics
Five data quality capabilities
From raw MCC chaos to ML-scored, campaign-ready customer segments — automated, in production, at scale.
MCC Consolidation
1,000+ merchant category codes transformed into 50 usable marketing categories. All spelling variants (e.g. all Amazon variants) automatically unified into one canonical name.
Anomaly Detection
ML models detect unusual patterns in transaction volumes, merchant distributions and customer behaviour. Automatic flagging, scoring and optional campaign triggering.
ML Model Training on Your Data
Churn score from transaction volume change. Revolving likelihood. Activity change score (absolute & relative). Campaign trigger when score reaches threshold.
Data Enrichment
New parameters automatically derived: travel patterns (exotic currencies, flight merchants), mobility segments (local vs. commuter), spending categories per segment.
Revenue Reporting
Specialised reports show directly how a campaign impacts customer revenue. Transaction-level attribution integrated into campaign success reports.
From transaction signal to campaign result — automatically.
Transaction volume drops → ML score automatically triggers campaign → 175,000 customers contacted → +30.3% increase vs. control group.
without campaign
with campaign
automatically
The opportunity most banks are missing
The data already exists. The gap is between what banks hold and what they systematically use.
Most CRMs can't do this
CRM systems store names and contract data. They cannot process transaction signals in real time and derive ML scores from volume changes. Acceleraid does this natively — in production, at scale.
The data is already there
Card issuers and banks already have billions of transaction signals. Less than 5% of European banks systematically use them for personalisation. Acceleraid closes the gap.
See what Acceleraid does with your transaction data.
Bring your MCC data, your transaction history, your campaign results — and we'll show you exactly what Acceleraid can extract, enrich and activate.