The CLM can be divided into three higher-level organizational levels: attract and acquire<\/strong>, activate and incentivize<\/strong> and maintain and retain<\/strong>. Each of these levels is in turn divided into specific phases that accompany the customer through the entire life cycle.<\/p>\n Holistic view of customer life cycle management<\/p>\n This first level of CLM focuses on acquiring new customers. This draws the attention of potential interested parties to the company and paves the way to conversion. The phases within this level are:<\/p>\n The second level of CLM focuses on activating the customer early and creating incentives for intensive use. The first 90 days (EMOB) are particularly crucial here, as they lay the foundation for the later customer relationship. The phases within this level include:<\/p>\n The third level aims to retain existing customers in the long term and prevent them from leaving. The relationship with the customer is strengthened through continuous care and targeted measures. The phases in this level are:<\/p>\n A holistic view of the CLM enables companies to strategically support and optimize every step of the customer life cycle. The combination of the right data, appropriate AI approaches and automated processes ensures that customers receive personalized experiences and added value that strengthen their loyalty to the company. The targeted use of the phases \u201cattract and acquire\u201d, \u201cactivate and incentivize\u201d and \u201cmaintain and retain\u201d offers a structured approach to making customer contact effective and scalable. By consistently implementing these CLM strategies, companies create a strong foundation for sustainable growth and deeper customer loyalty.<\/p>\n Would you like to find out more about CLM? Download our free comprehensive white paper with lots of examples here<\/a>! Would you like to know how specifically we can help you and your company to optimize CLM? Then contact us<\/a> and talk to our experts about individually tailored solutions!<\/p>\n","protected":false},"excerpt":{"rendered":"In the modern business world, effective Customer Lifecycle Management (CLM) is crucial to not only attract customers, but also retain them long-term and maximize their value. A holistic view of CLM means optimally supporting the customer in every phase of their life cycle - from the first contact to long-term loyalty. The following diagram shows","protected":false},"author":24803,"featured_media":34161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95,203,96,200,204,195,294,194,342,191,190,214,94,220,189,187,113,293,188],"tags":[360,346,344,347,331,345,349,343,295],"class_list":["post-33621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-applications-en","category-bounce-rate","category-business-tools-en","category-cms-en","category-customer-intelligence-en","category-data-protection","category-e-commerce-en","category-integration-en","category-integrationen-e-commerce-en","category-kreditkarten-payment-en","category-machine-learning-en","category-personalization-en","category-personalization-en-2","category-retail-banking-en","category-telco-en","category-third-party-cookies-en","category-use-of-data","category-versicherungen-en","tag-ai-en","tag-cms-en","tag-conversion-optimization","tag-crm-en","tag-integration","tag-machinelearning-en","tag-salesforce-en","tag-scoring-en","tag-use-of-data"],"acf":[],"yoast_head":"\n![\"Overview](\"https:\/\/acceleraid.ai\/wp-content\/uploads\/Overview-CustomerLifeCycleManagement.png\" "\\"Ganzheitliche")
\n
Attract and acquire<\/strong><\/h3>\n<\/li>\n<\/ol>\n
\n
\n
Activate and incentivize<\/strong><\/h3>\n<\/li>\n<\/ol>\n
\n
\n
Care and hold<\/strong><\/h3>\n<\/li>\n<\/ol>\n
\n
Conclusion<\/strong><\/h2>\n