First Spirit personalization with Acceleraid – integration options

16.July

What is personalization?

Personalization in digital marketing means customizing content and user experiences. This is done based on users’ preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales.

Integration of our personalization engine into First Spirit CMS

Integrating our Personalization Engine into First Spirit CMS is straightforward and flexible, thanks to the various connection options First Spirit offers. First Spirit is an advanced content management system (CMS) that helps companies create, manage and distribute digital content.

Application options / examples for personalization

The integration of our personalization engine opens up numerous opportunities for targeted targeting and optimization of the user experience. Here are some concrete examples of how this integration can be used effectively:

  1. Real-time triggers for personalized content:
    • Example: A user visits a product page on your website and leaves the page without purchasing. Through First Spirit, you can set up a real-time trigger that responds to the user’s behavior and launches a personalized email campaign containing relevant products or special offers based on previous page visits. These emails could be sent immediately after leaving the page to bring the user back to the website.
  2. Personalized approach in the login area:
    • Example: Once a user logs into their account on your website, our personalization engine can display personalized welcome messages and recommendations. Based on the user’s previous interactions, relevant content or products can be highlighted that are specifically tailored to their interests and preferences. For example, a user who frequently searches for electronic products could be immediately alerted to offers and new products in this category.
  3. Targeted content based on campaign interactions:
    • Example: A user clicked on an ad in an email or social media and ends up on your website. The Personalization Engine can recognize that user and dynamically display content based on the specific campaign they clicked on. For example, a special landing page could be displayed with offers and information about the product that was promoted in the original campaign.

Opportunities for integrating our Personalization Engine

  1. URL parameters:
    • How it works: Personalization information can be transmitted to the First Spirit pages via URL parameters. This method is easy to implement and requires minimal changes to the existing infrastructure.
    • Advantages: Simplicity and low implementation costs.
    • Example: https://www.example.com/?user_id=12345&preference=darkmode
  2. APIs:
    • How it works: First Spirit offers extensive API interfaces through which our personalization engine can directly access and personalize content. This method allows for deeper integration and more flexible personalization options.
    • Advantages: High flexibility and adaptability.
    • Example: Our API sends a request to First Spirit to get personalized content for a specific user.
  3. Data exchange via other common solutions:
    • How it works: First Spirit offers extensive API interfaces through which our personalization engine can directly access and personalize content. This method allows for deeper integration and more flexible personalization options.
    • Advantages: High flexibility and adaptability.
    • Example: Our API sends a request to First Spirit to get personalized content for a specific user.
  4. Data exchange via other common solutions:
    • How it works: First Spirit supports various protocols and standards such as JSON, XML and webhooks, which can be used to exchange data with external systems. This enables seamless integration with our Personalization Engine.
    • Advantages: Various integration options and support for various formats.
    • Example: Webhooks can be used to exchange real-time data between First Spirit and our Personalization Engine.

Special features of First Spirit

First Spirit is characterized by its high flexibility and expandability. Some of the special features to consider when integrating our Personalization Engine are:

  • Hybrid CMS functionality: First Spirit combines traditional and headless CMS functionalities, enabling flexible content delivery. This makes integration with external personalization tools easier.
  • Modular Architecture: First Spirit’s modular architecture allows custom modules or extensions to be developed and integrated to meet specific requirements.
  • Multi-channel support: First Spirit can deliver content across multiple channels such as websites, mobile apps and social media. Our personalization engine can tailor this content to user preferences, regardless of channel.
  • Strong personalization and targeting features: First Spirit offers built-in personalization and targeting capabilities that can be used in combination with our Personalization Engine to deliver even more precise and relevant content.< /li>

Step-by-step instructions for integration

  1. Preparation:
    • Make sure you have access to your First Spirit instance and our Personalization Engine.
    • Identify the content to be personalized and the data required to do so.
  2. Integration via URL parameters:
    • Configure your First Spirit pages to accept and process URL parameters.
    • Implement the logic to adjust the content based on the received parameters.
  3. Integration via APIs:
    • Use First Spirit’s API interfaces to exchange data between the CMS and our personalization engine.
    • Implement the required API calls to retrieve and display personalized content.
  4. Data exchange via other solutions:
    • Configure support for JSON, XML, or webhooks in First Spirit.
    • Implement the logic for data exchange between systems.

Conclusion

Integrating our Personalization Engine with First Spirit CMS is straightforward and offers several flexible approaches to delivering tailored content to your users. Whether through URL parameters, APIs, or other data exchange methods, First Spirit provides the tools and interfaces necessary to enable seamless and efficient personalization. By leveraging this integration, companies can improve user experience and achieve their marketing goals more effectively.
Acceleraid@First Spirit

For over 10 years, we have been successfully developing and implementing systems that help our customers get more sales from transaction data. For this purpose, we use various scores and models, among other things, which help you to monetize customer potential automatically and in real time. We have extensive experience with integration into existing system landscapes and have designed this process so flexibly that we can seamlessly integrate with all relevant DMPs and CDPs on the market.

Contact us nowto find out which methods and options are most efficient for your company to successfully activate and reactivate your customers!