What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Adobe Experience Manager (AEM)
Introduction to personalization in marketing Personalization in marketing means that marketing content and campaigns are individually adapted to the needs and interests of the target group. This is done based on data collected across various interactions and transactions. By leveraging personalization strategies, companies can increase their marketing efficiency, increase customer satisfaction, and improve their conversion
What is personalization? Personalization in digital marketing refers to customizing content and user experiences based on users' individual preferences, behavior, and demographic information. By leveraging data and intelligent algorithms, companies can deliver personalized experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Core Media Integrating our
Introduction The RFM model is a proven tool in customer relationship management (CRM) that helps companies determine the value of their customers and divide them into different segments. It is based on three key metrics: Recency: When did the customer last shop? Frequency: How often does the customer shop in a certain period of time?
In a digital world where the customer is king, personalization is becoming the new goldmine. Companies improving their customer experience (CX) often face the challenge of how to present content effectively and individually. This is where two powerful tools come into play: CX personalization with AI optimization and headless content management systems (CMS). But what
What is Open Banking? Open banking refers to a financial system in which banks and other financial institutions securely share their customer data via standardized APIs (Application Programming Interfaces). This happens based on the customer's consent and enables third-party providers to access banking data and offer innovative financial services. This data may include transaction histories,
Germany is sitting on a treasure trove of data, but hardly uses it. This is shown by a current survey by the digital association Bitkom, which examines the data economy in the country. Of the companies surveyed, only six percent stated that they were exploiting the full potential of their data. Over 42 percent of
Over the last decade, the rapid growth of digital banks and improving offerings from fintech companies have led to consumers demanding more from their financial institution (FI): a tailored customer experience that meets their evolving needs and preferences - beyond the local branch, at both traditional and new touchpoints. Today, customer experience can either strengthen