Introduction: In today’s competitive credit card market, speed and precision are key. Being able to detect even the smallest behavioral changes early can make the difference between a loyal customer and a lost one. Acceleraid’s Relative Activity Change Score enables credit card issuers to identify micro-shifts in transaction behavior—especially among low-activity users—and act with personalized,
Introduction: In the competitive world of credit cards, it’s crucial not only to understand a customer’s current behavior, but also its dynamics. Acceleraid’s Absolute Activity Change Score enables credit card issuers to detect changes in transaction behavior early — helping them proactively reduce churn and capitalize on growth signals. What does the Absolute Activity Change
Individual Campaign Targeting in Customer Lifecycle Management What makes this method special? Not every customer responds the same way to the same message. With scoring-based content optimization, you analyze the subtle differences within your target groups – and automatically deliver the right campaign variant to exactly the right sub-group. The system identifies, based on defined
Introduction: In a data-driven financial world, it’s crucial not only to acquire new customers but also to continuously monitor and encourage their activity. Acceleraid’s Activity Level Score shows credit card issuers how active their customers are within a defined timeframe — providing valuable insights on when and how to engage customers proactively to prevent churn
Products: Trigger & Automation Engine 2.0 & Predictive Segments In an era of real-time communication, digital touchpoints, and increasing customer churn, one thing is clear: If you want to build lasting customer relationships, you need to act faster and smarter than ever before. Customer Lifecycle Management (CLM) is the key – data-driven, automated, and personalized in
The future of process automation has arrived – and it's called AI Agent. Combined with intelligent process orchestration, AI-driven agents offer companies a unique opportunity: to make automation not only more efficient, but also more flexible, scalable, and customer-centric. What is process orchestration – and why is it so important? Automated business processes rarely consist
Many companies invest in CRM systems – yet only a few succeed in building long-term customer relationships. Why? Because CRM is only one piece of the puzzle. Anyone who wants to retain customers throughout their entire journey needs a more strategic approach: Customer Lifecycle Management (CLM). In this article, we explain how CRM and CLM
In many companies, the focus is still too heavily on acquiring new customers. However, the real leverage lies elsewhere: in the proactive management of existing customers. Identifying at-risk customers early and targeting them to retain them not only improves customer relationships but also achieves measurable effects on revenue and profitability. The key to this? Predictive
A structured overview for data-driven revenue generation in customer management In digital sales, relevance is key—not just for converting individual interactions, but also for fostering long-term customer loyalty. Upselling and cross-selling are among the most effective levers to increase the value of existing customer relationships. While cross-selling focuses on recommending complementary products, upselling encourages customers
Digitalization has fundamentally changed marketing – and now the next revolution is upon us: Generative Artificial Intelligence (GenAI). What was previously considered a futuristic gimmick is increasingly becoming a powerful tool that automates creative processes, enables personalized experiences in real time, and offers companies new scaling opportunities. What is Generative AI? Generative AI refers to