Warum KI in der Kundenbindung unverzichtbar wird Laut einer Studie von Bain & Company kann eine Erhöhung der Kundenbindung um nur 5 % den Gewinn eines Unternehmens um bis zu 95 % steigern. Gleichzeitig zeigt eine Untersuchung von McKinsey, dass Unternehmen mit fortschrittlicher KI-gestützter Churn Prevention ihre Abwanderungsrate um bis zu 25 % senken können.
In modern marketing, Customer Lifecycle Management (CLM) is a central instrument for optimally supporting and supporting customers throughout their entire journey. Companies use CLM to efficiently acquire, activate, retain customers and ultimately maximize revenue per customer through cross-sell and upsell. The entire process is divided into several phases aimed at increasing the value of each
Why Incentives Are the Future of Performance Marketing Product: Trigger & Automation Engine 2.0 with integrated incentive system In a world where customer loyalty has become currency, new tools are needed: Incentive-based campaigns combine emotion with efficiency. They motivate in a targeted manner – and have a measurable impact. With the latest update of the