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Understanding Customer Data: The Most Important Data Categories at a Glance

Posted on 1. April 2025 (14. April 2025) by Michael Altendorf

In today’s data-driven world, the effective use of customer data is key to delivering personalized services, targeted marketing, and long-term customer loyalty. But which types of data really matter? Below, we present eight essential data categories that help businesses build a comprehensive understanding of their customers: 1. Behavioral Data These insights reveal how customers interact

AI-gestützte Churn Prevention: Retention im digitalen Zeitalter

Posted on 31. March 2025 (4. April 2025) by Stephan Schäfer

Warum KI in der Kundenbindung unverzichtbar wird Laut einer Studie von Bain & Company kann eine Erhöhung der Kundenbindung um nur 5 % den Gewinn eines Unternehmens um bis zu 95 % steigern. Gleichzeitig zeigt eine Untersuchung von McKinsey, dass Unternehmen mit fortschrittlicher KI-gestützter Churn Prevention ihre Abwanderungsrate um bis zu 25 % senken können.