Success Story:

SIGNING MORE CONTRACTS THROUGH ALGORITHMIC PROCESSING OF CLICK DATA

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CHALLENGE

  • Identical tarif overview is used for all visitors from all channels
  • Existing information from user are not used to personalize the page
  • The pages are not device-optimized

APPROACH

  • Providing different tariff overview pages with focus on contracts with/without hardware
  • Use of search tearms and historical click data to optimize the delivery of relevant content
  • Device-optimized pages optimize performance with machine learning algorithms

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