CHALLENGE
- A website with a complex menu structure for all financial products and services
- No use of landing pages for individual products and services
APPROACH
- Increase in the number of appointments and contracts for insurance contracts
- Campaigns Traffic from different channels is routed to landing pages
- Acceleraid hosts all landing pages, parts of the application process have been integrated into the site
- Personalization by Marketing Channel, Campaign, Keyword, User Type, Device
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