CHALLENGE
- Low interaction rates due to unclear or unconvincing CTAs
- Complexity of variant creation and the risk of individual variants being excluded too early
- Insufficient data basis or inadequate traffic volume for effective algorithmic optimization
APPROACH
- Conversion: Increase in CTA clicks and conversions
- Algorithmic playout of the variants maximizes conversion rates compared to an evenly distributed A/B test
- Optimized playout of 4 variants incl. benchmark page
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