Target, Trigger & Automation Engine

Deliver content automatically & personalised

Be able to respond to key customer signals.
Take quick and appropriate action.
Automatically deliver content that is timely and relevant to the customer. Guide your customers through your offers.

Orchestrate user behaviour with emails, specific web content, call centre activities, or even the personal address of the key account manager.

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Smart solution straight from the data experts

Trigger with 5 clicks
Create triggers effortlessly

Trigger with 5 clicks

Create triggers effortlessly

Do you have a clear target group in mind and don’t want to wait for an automatism? Now you can also send campaigns at the touch of a button at any time. Easily & quickly segmented and sent directly.

Our dashboards are intuitive and clear. You can easily find your way around and create triggers on this basis. This can be done in 5 clicks.

For some time now, you have also had the option of deleting previously created segments and creating a good overview in your segment management.

 

1:1 Targeting
Target group & campaign targeting

1:1 Targeting

Target group & campaign targeting

With our audience targeting, you can divide your users and customers into segments based on certain criteria. Then target them with content they find relevant via their preferred channel. These criteria include interests, behaviour, demographics or similar.

Campaign targeting refers to personalisation strategies along the customer journey.

Integration
Verknüpfung mit Ihrer Marketing-Automation

Integration: Connectivity with your Marketing Automation

Acceleraid is located between its data warehouse and marketing automation

Whether you store your data in Azure, already use various data science tools or have marketing automation tools in place, the Acceleraid platform is the perfect addition to your technology stack.

Your data is cleansed and integrated so that it is optimally stored for the use cases of your industry. Already trained models can be used directly and converted into automation. Matching actions and target groups make your marketing automation tools even “smarter”.

As an AI-powered marketing cloud, Acceleraid enables you to reach your customers with an interesting, personalised message at the perfect time when they are ready to make a purchase.

Orchestrated actions
Holistic dialogue across all channels

Automatically orchestrated actions

Holistic and personalised dialogue across all channels is essential for your long-term growth

Stop worrying about one channel not knowing what the other is doing and enter into a unified dialogue with your customers.

And think even one step further: In the following phase, the platform can be used to analyse which channel is most suitable for which customer and to accordingly automate communication.

Integrated reporting
Strong insights to measure success

Integrated reporting

Strong insights to measure success

Collect the feedback from multiple communication channels in one clear report – instead of 10 different, non-comparable reports from 10 systems.

The Acceleraid Prediction Engine gives you clear, use case-related reports in which all connected communication channels are automatically integrated and specified.

 

Success Stories

Financial Services

65.000 APPOINTMENTS FOR MORTGAGE ADVISORS

Find the right consultant directly through intelligent websites

65.000 additional appointments
+20% more appointments
30% faster appointments

Financial Services

DOUBLE-DIGIT INCREASE IN CREDIT CARD SALES IN FOUR COUNTRIES SINCE 2013

Through AI-based automation of customer approach, efficient partner onboarding processes and highly available server infrastructure

+25% more credit cards applications
+38% more payment protection insurances
99,9% server availability

Financial Services

APPROX. 100 MILLION EUROS IN ADDITIONAL CREDIT CARD TURNOVER

Through personalized email automation to deliver the appropriate content

>€100 Mio. additional sales
øRevenue per user doubled
>10.000 users at risk of termination reactivated

Financial Services

HOW AN ONLINE BROKER ACHIEVES MORE DEALS THROUGH PERSONALIZED PRODUCT PAGES

The right content for every visitor through AI-based optimization

+40% increase in clickout rate
8.000 additional entrances in the application process
400 additional closings

Financial Services

LEAD MORE USERS INTO THE APPLICATION PROCESS

Increase product sales through personalized customer approach in the Internet branch

+120% more credit card applications
+260% more current account applications
+200% more appointment requests for construction financing

Financial Services

INCREASED CUSTOMER ACTIVATION AND APP DOWNLOADS THROUGH AUTOMATED AND PERSONALIZED CAMPAIGNS

+120% more account activations 
7.750 more vouchers sold
+16% more positive app reviews

Telekommunikation

20% MORE MOBILE TARIFF AGREEMENTS & 4% MORE CONTRACT RENEWALS

Through intelligent automation of customer approach using AI

+20% more mobile phone tariff terminations
+4% more contract renewals
Better understanding of the user journey

Telekommunikation

32.000 CONTRACT RENEWALS AND 16.000 CROSS-SELLS FOR A LEADING TELECOMMUNICATIONS PROVIDER

The right website for every visitor through AI-based optimization

32.000 additional contract extensions
+8% higher contract- renewal rate
16.000additional partner card cross-sells

Highlights

Personalised content
Show content that is precisely tailored to each user. Auto-personalisation lets you match user profiles and content types.

Personalised content

Automated personalisation boosts productivity

Show content that is precisely tailored to each user. Auto-personalisation lets you match user profiles and content types.

You can use and reuse pre-built content to easily insert different experiences for users into your website. Alternatively, you can create new elements and website sections.

Hide or replace existing content on your web pages or add new content. With DOM Manipulation, you have all the freedom to customise your website temporarily, for testing purposes, for personalisation or even long-term through our system.

Behavioural emails
Send automated emails when customer activity is most likely, e.g. when visitors abandon the search or purchase process.

Behavioural emails

Define and trigger target groups without programming

Triggered emails allow you to set up a 1:1 email personalisation programme.

For example, you can prompt users to continue an abandoned order process, submit an application or alert customers to a price reduction on a product of their interest.

Send automated emails when customer activity is most likely.

Trigger types include:

  • Shopping cart abandonment
  • Application abandonment (financial institutions)
  • Submitted application (financial institutions)
  • Product view abandonment (e-commerce)
  • Category View Abort (E-Commerce)
  • Price discount (e-commerce)

In addition, many user-defined triggers are possible.

See below the integration possibilities for Email Service Providers (ESP):

  • Salesforce Marketing Cloud (SFMC) Triggered Email Integration
  • Responsys Integration
  • ESP Integration for Triggered Emails
  • Emarsys Integration
  • Sendgrid Integration
  • Subscription Templates Integration
Push & Overlays
Schedule targeted reminders, content or product recommendations, tailored offers, etc. to encourage users to interact more with your offers.

Push & Overlays

Especially for time-limited offers or selected target groups

Schedule targeted reminders, content or product recommendations, tailored offers, etc. to encourage users to interact more with your offers.

It is possible to trigger based on a wide variety of customer events. You can make devices, customer characteristics and behaviour, business rules or 3rd party data like local weather reports important triggers.

Display product or content recommendations in overlays and push notifications. For example, remind users of abandoned purchase processes or reconnect returning users to the context.

Use overlays for individualised promotions, countdown timers, gamification pop-ups, location-based offers, customer surveys or attractive discounts.

Process at a glance: Triggering individualised events in real time

With each new data set, our machine learning models update on the fly to react in real time to changing user behaviour and trigger the next best action on the appropriate channel.

Process at a glance: Triggering individualised events in real time

With each new data set, our machine learning models update on the fly to react in real time to changing user behaviour and trigger the next best action on the appropriate channel.

ACCELERAID Products

ACCELERAID - approachable, smart, reliable

Just add our AI products.

Experience it in action

  • We can easily integrate into your IT systems
  • Simply start Acceleraid has developed a simple and secure concept that allows you to get started quickly and generate your first revenues
  • Data import as well as export via API Integration via REST-API directly into your backend system as well as integration of output channels via standard interfaces
  • Hosting on premise Use Acceleraid as an intelligent data layer and host it in your data center, integrated into your processes.
  • Hosting in private cloud Use Acceleraid’s high-performance, high-security infrastructure and everything will be taken care of, from deployment to monitoring to security checks.
  • Individual integration solutions Do you have special requirements due to specific data protection regulations? Feel free to contact us!

CRM

CMS

E-Mail

Marketing Automation

Data

DHW

Examples of integrations in over 10 years of experience with the integration of the solution into various IT systems