Optimization of application routes: The value of optimization


In today’s digital era, effective application pathways are essential for businesses to improve customer experience and increase conversion rates. But how can companies ensure that their application processes are optimally designed? The answer lies in application route optimization, a process supported by A/B testing and multivariate testing.

Why is application route optimization important?

The application process is the crucial moment in which a potential customer decides whether they want to use a product or service. An optimized application journey can help reduce friction, improve user experience and ultimately increase conversion rates. Through continuous optimization, companies can ensure they meet the ever-changing needs and expectations of their customers.

Key aspects of application route optimization:

  1. User-friendliness: A user-friendly application process is crucial for a positive customer journey. By optimizing forms, buttons, and process flows, companies can ensure customers can move smoothly through the application process.
  2. Personalization: Personalizing application routes based on user behavior and preferences can significantly improve conversion rates. By using data analysis and segmentation techniques, companies can create tailored application routes that address the needs of their target groups.
  3. A/B tests and multivariate tests: A/B tests and multivariate tests are crucial tools for application route optimization. By testing different variations of application routes, companies can find out which versions produce the best results and adjust their application routes accordingly.

Approaches to optimizing application routes

Optimizing an application process is not just limited to individual elements, but often includes a series of steps that together influence the overall experience. Here are some key aspects that companies should or can consider when optimizing their application routes, if it makes sense:

  1. Breakdown of registration forms: Long and complicated registration forms can turn off potential customers. By breaking the form into multiple steps or pages, companies can improve user experience and increase conversion rates.
  2. Integration of gamification elements: Gamification elements such as progress bars, rewards and challenges can increase user motivation and encourage them to complete the application process.
  3. Changing the order of steps: The order in which the different steps of an application process are presented can have a big impact on conversion rates. By analyzing user behavior, companies can determine which order is most effective.
  4. Use of visual elements: Incorporating visual elements such as images, videos, and infographics can help increase user attention and make complex information more understandable.
  5. Implementing Social Proof:Adding customer reviews, testimonials, and case studies can increase user trust and encourage them to complete the application process.

Calculation of the ROI of the application route optimization:

Calculating the ROI of application route optimization can help companies quantify the value of these measures. A simple calculation example could look like this:


  • Average monthly number of applications before optimization: 10,000
  • Average conversion rate before optimization: 5%
  • Average value of a customer application: €100

After optimization:

  • Average conversion rate after optimization: 7%


  1. Number of converted applications before optimization: 10,000 * 5% = 500 applications
  2. Number of converted applications after optimization: 10,000 * 7% = 700 applications
  3. Increase in converted applications: 700 – 500 = 200 applications
  4. Additional sales through optimization: 200 applications * €100 = €20,000

ROI of application route optimization:

  • Additional sales / costs of optimization * 100%

Sample screenshots Personalization Engine

The performance of tests and ongoing optimizations can be easily viewed in our system:

Performance history


With simple and transparent reporting, it is easy to see the exact uplift at any time and determine the success of the optimization.

Final Thoughts:

Optimizing application routes is an important tool for improving performance. It is important to define your key figures and goals accordingly; success can then be precisely calculated. The automation of the Application route optimization is a game-changer for companies that want to maximize their conversion rates. By using cutting-edge technologies, companies can work more efficiently while achieving better results. In a world where every interaction counts, optimizing the application journey is a crucial step to achieving goals and improving the customer experience.

How can Acceleraid help with this?!

As experts with over 10 years in the field of personalization, we have the experience and knowledge to develop appropriate personalization concepts together with you.

Our software analyzes in just 200 milliseconds what the page needs to look like for each target group in order to provide an optimal experience. Contact us for an optimization analysis and a tailored offer to address your needs and target groups. We would be happy to help you increase your conversion rates and unlock the full potential of your website.