While video-generated personas with realistic facial expressions and AI-generated voice output such as Syntesia AI are already a remarkable one quality, generative video image creation directly from text is still in its early stages.

Companies like Runway or Pika collect significant investments and continuously improve the quality of their systems to achieve increasingly convincing results. But with the entry of OpenAI and their groundbreaking model Sora has once again proven that Open AI continues to be at the top and the playing field has shifted again. OpenAI was mentioned as the first answer when the founder of Pika was asked about her biggest competition. Some time later, Open AI surprisingly released Sora.

Initial quality comparisons from the internet show: Sora’s examples surpass those of Pika and Runway! The rapid pace of development suggests that it is only a matter of time before quality increases significantly and longer sequences with better quality can be created at a similar rate as has already happened with generative text and images!
But what impact could this revolution in generative video production have on the economy? Here are some areas that could be fundamentally transformed by Sora and similar technologies:

1. Entertainment Industry: Film production and animation are facing a potential revolution. The ability to generate high-quality videos directly from text could reduce costs and significantly speed up production speed. Studios could create complex scenarios and visual effects faster and more cost-effectively, which could lead to a variety of new content and possibly even new narrative forms.
2. Advertising and Marketing: The ability to create customized promotional videos quickly and efficiently could revolutionize the way companies promote their products and services. Personalized advertising tailored to individual preferences and demographics could become the norm thanks to generative video technology, allowing companies to better reach and engage their audiences.
3. Education and Training: Generative video technology could also transform the education sector by providing interactive learning content and training videos at scale. Teachers and trainers could quickly adapt and create teaching materials to meet their students’ individual learning needs. Additionally, complex concepts and procedures could be more easily conveyed by visually representing and explaining them.
4. Virtual Reality and Augmented Reality: Sora and similar technologies could also advance the development of virtual and augmented reality applications. Integrating generative video technology could make VR and AR experiences more realistic and immersive, allowing virtual characters and environments to be created and presented in dynamic ways.
5. Creative Industries: Finally, generative video technology could open up a wealth of new creative opportunities for artists and content creators. The ability to create text-only videos could lead to an explosion of new artistic expressions as creators can more easily tell complex visual stories without relying on elaborate production.

Insgesamt verspricht die Entwicklung von Sora und ähnlichen Technologien eine aufregende Zukunft, in der die Grenzen zwischen Realität und KI-generierter Virtualität zunehmend verschwimmen. Während dies zweifellos eine Vielzahl neuer Möglichkeiten und Chancen bietet, ist es auch wichtig, die potenziellen ethischen und gesellschaftlichen Auswirkungen dieser Technologien sorgfältig zu berücksichtigen und zu gestalten.

Artificial Intelligence @ Acceleraid

Wir bei Acceleraid arbeiten bereits seit langer Zeit (schon lange vor dem großen Hype, der mit Open AI entfacht wurde) mit künstlicher Intelligenz, um die Performance von Websites und Conversionfunnels durch multivariate Testings deutlich zu steigern. Zudem haben wir generative Texterstellung von Open AI bereits in unsere Systeme integriert, sodass Nutzer einfach und schnell AI zur Textoptimierung nutzen können, direkt aus unserem System heraus. Natürlich arbeiten wir auch in unseren Abteilungen bereits mit generativer AI zur Texterstellung und Dokumentenanalyse. Und raten sie mal, wie die Bilder unserer Blogbeiträge generiert wurden!?!

Auch sie möchten Ihr Business voranbringen und neueste Technologie nutzen zur Verbesserung Ihrer Performance, Optimierung ihrer Prozesse und Reduzierung von Aufwänden? Sprechen sie uns noch heute an, unsere Experten beraten Sie gern!