The power of customer activation and customer reactivation: how financial institutions can benefit from automated systems


In today’s fast-paced world, customer activation is crucial for financial institutions, for example with credit card products, to acquire customers and build long-term relationships. With the right strategy and the appropriate tools, companies can expand their customer base while simultaneously strengthening the loyalty of existing customers. In this article, we will delve into the opportunities for customer activation and reactivation in the credit card sector and how automated systems can assist in achieving these goals.

Why is Customer Activation Important?

Customer activation is the process where customers are encouraged to use a product or service, engage with it, and ultimately take a positive action, whether it’s completing a credit card application, using a special offer, or regularly using the card for transactions. For credit card companies, high customer activation is crucial to foster growth and increase profitability. Activated customers tend to generate more revenue, are more willing to use additional services, and contribute to strengthening the company’s brand.

The Challenges of Customer Reactivation

In addition to acquiring new customers, reactivating inactive customers is an important aspect of customer activation. Often, customers lose interest in a credit card or use it less frequently due to life changes, evolving needs, or competition from other providers. Reactivating these customers can be challenging as they have already built a certain distance from the brand and may be skeptical of new offers.

The Role of Automated Systems in Customer Activation and Reactivation

Automated systems play a crucial role in customer activation and reactivation in the credit card sector. By using data analytics, AI, and machine learning, companies can send personalized and timely messages to customers based on their individual needs, behaviors, and preferences. These messages can help encourage customers to take specific actions, whether it’s activating a new card, using a bonus offer, or increasing card usage.

Examples of Automated Customer Activation and Reactivation Systems

  1. Personalized Offers: A credit card company can use automated systems to send personalized offers to customers based on their previous transaction behavior, interests and lifestyle. For example, a customer who regularly eats at restaurants could be offered a bonus offer at restaurants near them.
  2. Reminders and Notifications: Automated systems can also be used to remind customers of pending actions, such as activating a new card, taking advantage of a bonus offer before its expiration date, or joining a loyalty program. By providing timely reminders, companies can increase the likelihood that customers will take these actions.
  3. Feedback Loops: After customers complete a specific action, be it activating a card or taking advantage of an offer, automated systems can set up feedback loops to recognize their engagement and encourage them to encourage further actions. For example, a customer who activated a new card could receive a personalized thank you message, along with an incentive for the first transaction.
  4. New customer activation: Automated welcome messages can include information about card activation, provide tips on how to use the card safely, and inform the customer about what benefits and features are available to them. Onboarding tutorials can be presented in the form of short videos, interactive demos or step-by-step instructions and can help customers get the most out of their card. Personalized recommendations based on the information collected during the onboarding process can help the customer take advantage of additional services or offers that match their individual needs and interests.
  5. Reactivate customers at risk of churn: Identify and motivate through scores and metrics: Churn risk scores can be based on a variety of factors, including the customer’s transaction behavior, their interactions with the brand, lifestyle changes and demographic data. Personalized win-back offers could include special bonus points, lower interest rates, or other incentives that encourage the customer to keep their card.


By implementing these automated onboarding and reactivation strategies, credit card companies can make it easier for new customers to onboard, reactivate inactive customers, and increase overall engagement and profitability.

Acceleraid @ customer activation and reactivation

For over 10 years, we have been successfully developing and implementing systems that help our customers to provide their end customers with the best possible experience in order to increase customer activity, strengthen product and brand loyalty and to reactivate users.

Contact us now to find out which methods and options are most efficient for your company to successfully activate and reactivate your customers !