Bring your data together intelligently and make it useful with the help of artificial intelligence

Available data sources range from static customer relationship management (CRM) data – such as age and gender – to more sophisticated information, such as creditworthiness. Product information and loyalty data provide insights into the products a customer is currently subscribed to and give you opportunities to cross-sell and upsell other products the customer is not yet using. Credit card transaction data provides live information about the customer’s spending habits. All of this data is processed by Acceleraid to regenerate additional data. You can use the existing data, combined with the new insights, to make marketing decisions in real time.

What data does Acceleraid usually process?

Your advantages in detail

Finally exploit the full potential of your data. Acceleraid integrates all data sources available to you so that all information about each customer is usable in one central location.

All data held in the Acceleraid system can be exported at any time or automatically fed back into your systems by Acceleraid. In this way, you retain maximum flexibility for your existing processes and tools but can generate insights and new data on a clean database in a central location.

Automatically clean up the merchant names in your credit card data. If you’ve ever worked with credit card data, you know how complex it is to actually use it. Merchant names in particular often come from the credit card processor in a very cryptic and messy way. For example, transactions from the merchant ‘Mustermann’ often have the merchant name ‘Mustermann * 12345’, then the next transaction has ‘Mustermann * 423455’. These two merchant names would not be recognised as one merchant, and thus, for example, no automatic campaigns could be triggered when a transaction takes place at the merchant ‘Mustermann’.

Virtually every department is supposed to be data-driven these days. Often, however, very few even know what data they have available. This makes it difficult to find ideas and create use cases, but it is also very complex to request target groups or data from the IT or BI department if you don’t know what you have. With the Acceleraid platform, the departments that need to work with you for marketing and sales purposes have access to the data and are given the right tools to analyse and understand it appropriately.

All data is pseudo-anonymised or completely anonymised before processing to remove any personal reference. Personal information is generally not necessary for analysis and use of your customer data because you don’t need it to understand the behaviour of a user. Throughout the data analysis process, all data always remains in your possession.

Your data is stored in a distributed manner by our storage system to ensure that it’s always available. A daily backup is available at multiple locations to restore any data “lost” in the unlikely event of a failure. Data processing is done in compliance with the DSGVO.

Our IT infrastructure is located in a secured data centre and consists of a multi-level firewall concept. It includes hardware and software firewalls as well as a central intrusion detection system (IPS). Daily automatic security checks ensure that vulnerabilities are detected and closed fast, and our multi-member IT team monitors all services 24 hours a day, 365 days a year.